To celebrate the 44th anniversary of their agency employees of the Peter Schmidt Group had a “schnaps” idea: To produce their very own gin! Together with an experienced distiller and their favourite bartenders they combined 44 harmonious botanicals into a gin of exceptional quality, with exactly 44% alcohol. Yet not only the story and flavour were unique, but also the design as 44 different designers from across the agency’s many teams and locations developed 44 different labels for this celebratory spirit. One for each of the botanicals, so this not only makes Gin44 a collector’s item but equally a design inspiration for our clients too.

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