This TV is a member of borderless TV series of the company which is positioned at high-end segment of consumer electronics. In XX250 LED TV series the main motivation was to create a state-of-art object which can be perceived as status object of new housing of metropolis. The thin frame became real metal to support the main idea while the display itself supports 3D image with high quality Harman Cordon speakers at 55″ sizes. Distinctive table top stand also integrates the total perspective of the TV to the new era of media.
Aluminum bezel holds the display as an invisible glossy thin frame. This gives the product its exclusive image in the oversaturated market. The display drastically differentiate from normal LED TVs with its holistic glossy screen surface inlayed in the thin metal frame. The glossy aluminum part below the screen creates a point of attraction while separating the TV from table top stand.
Metal frame is made of aluminum extrusion which has a delicate operation for bending over top corners. Another extruded and anodized aluminum part is assembled to the bottom of the display hiding the electronics details of the panel while adding an aesthetic value.