The eLighter is an USB rechargeable lighter with an E-ink screen on the front side, and the screen can display up to 100 different customized images, messages (capacity is up to 2MB) with very low power consumption. The lighter has a proper size, fitting well in your hand as well as in your pocket. The button on the right side acts as a power switch, which the user can comfortably to light it. In addition, every several times the user lights up a cigarette, the screen can change a new picture or message. eLighter gives your unique solution to be different and outstanding.