The design goals for the HP DeskJet 3630 focused on creating a fully capable, compact wireless printer that defies it’s low price point in both physical and experiential terms. By exuding a high end feeling that fits stylishly anywhere in the home, the physical expression is tailored to be a serene, comfortable and high quality home décor element. The form, surfaces and finishes move the design away from the traditional idea of a plastic box of electronics, creates a high end appearance reminiscent of ceramic bowls and housewares. Like a fountain for printing memories and sentiments. The experience design includes thoughtful details and touchpoints that consider usage by entire families, many of whom will only print from a mobile device.

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