With a carefully considered compactness and stylishness, this peripheral device with rounded contours that make it fit comfortably in one’s hand, is designed to fit in consumer lifestyles, and appeal to men and women alike.
A clear finish was chosen to emphasize the elegant curves and pleasant feeling in one’s hand. This is combined with a textured finish in the middle, which makes the unit easier to hold. Color options were carefully considered to cater to various usage scenarios and user environments in an international market.
For a mainstream portable hard drive with a small form factor—size being a serious limitation—its overall design strikes a delicate balance with color, shape, and finish that are both practical and elegant.