Designed to communicate Philips Gaming performance. The positioning is reinforced by the strong use of iridescent metallic finishing. The strong contrast in finishing gives the Philips range a qualitative, stand out identity.
Our challenge was to communicate a meaningful design whilst delivering stand out performance solutions in a highly competitive computer accessories market. Rather than overt, gaming design, the Philips range of Gaming Accessories target consumers looking for outstanding modern design with detailing and finishing referencing gaming. It brings a stand out keyboard & mouse archetype through clear functional zoning enhanced by our unique approach to color, material and finishing