The recent merger between Dell and EMC has generated the need and opportunity to unify the visual design language of the enterprise-level computing servers and associated devices.

The product portfolio has evolved by design to share a common core hexagon shape creating a distinctly strong visual design element. This iconic form factor allows sub-brands within the portfolio to develop unique design personalities which in turn expand the visual details by seamlessly knitting these variations within the hexagonal lattice design language.

The hexagonal designs are constructed on a robust metal frame that is optimized for mass production and provides for solid, reliable, and secure solutions for the Corporate and IT users.

Back to overview