According to Euromonitor the global pet care industry is valued at $110Bn and estimated to grow to $128Bn by 2022, with increasing expansion coming from the connected pet category. With its lineup of award-winning interactive pet monitors, Petcube is disrupting the pet care industry through innovative products that solve the challenges faced by busy pet owners who have to leave their pets at home because of work or travel, or have pets with special needs. Petcube Play is an HD pet camera that gives pet owners the ability to see, talk, and play with their pets remotely via games of “chase the laser.” It allows pet owners to direct their pets’ energy in a healthy and entertaining direction, countering destructive behaviors like separation anxiety and excessive barking. The games are fun for both the pets and the pet owners, providing magical, previously impossible moments of entertainment. Its 1080p HD video cam has a 138° wide angle view, has cloud-based video recording & timeline history and Facebook livestreaming capabilities. With the Petcube Play camera, users can even ask Alexa to play with their pet, triggering an autoplay session with the laser toy.