“Rethinking Bamboo” is a book that comprehensively records the research done by Freeman and his team for the exhibition he curated for the first Beijing International Design Triennial (BIDT). Apart from images of the 200 pieces of exhibits, articles written by world-wide experts as well as detailed information collected and analysis done by the team are shown in the book in order to help the reader understand the bamboo industry. The book cover with silk screen printing and laser engraving is made of a thin bamboo board at 2mm.

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