Anniversary publication on the occasion of the postal service anniversaries 2015:
525 years of postal services in Germany, 25 years of Deutsche Bundespost POSTDIENST as an independent company, 25th anniversary of postal reunification, 20th anniversary of privatization, 15th anniversary of initial public offering.

On these occasions, Deutsche Post DHL published a high-quality coffee table book detailing highlights of the impressive corporate history and presenting contemporaries over the centuries: employees, former executives and current decision-makers, politicians and union representatives – they all get to tell their personal stories.

Based on the CI of Deutsche Post DHL, an unobtrusive layout was developed in which the large-scale images dominate. The dominating colours are different hues of grey and sparsely applied yellow, the defined corporate colour, as well as plenty of white areas that give room to the images as well as to the profiles of employees and historical figures.
The cover presents quotes of the employees on a ‘postal yellow’ background; in contrast, the slipcase features a subtle grey.

Back to overview
Top