When it comes to organic produce, there is a wealth of terms as well as quality certificates and seals creating more confusion than transparency among consumers. This book, entitled “Sind wir nicht alle ein bisschen Bio?” (Aren’t we all a little bit organic?), tries to counter this. It organises the vast amount of information and examines the origins of the organic trend as well as its development and role in marketing and advertising. In addition, it promotes a responsible use of resources. The design follows the book’s content. The cover of the stitch-bound book is designed in plain grey. The accompanying slipcase has the same cover design but is embossed. The book’s text is complemented with numerous illustrations in colour and black-and-white.