Developed by Dexina AG LIVE@WORK! regards itself as the corporate strategy of the 21st century. It moves the employees’ quality of life into the center of corporate activities and offers products and services that support this change.
In order to raise awareness with potential partners for the societal relevance and the economic potential and create openness to personal exchange on the top management level, the task was to create a medium that was tailor-made for the specific target group. The result was an exclusive book, that, very consciously, uses the stylistic elements of a presentation to arouse curiosity and convince the audience of the bold idea. The design combines grand gestures and carefully crafted details and forms a powerful connection with the prominent format, resulting in an intensive scrutiny by the viewer. Another highlight is the use of the grey board and the thread stitching, turning the book inside out and by doing so subtly expressing the thematic staging of the employees.