Imagine a brand being a real person. With his own and unique personality. At best, it’s a personality (people or brand) that you’d like to get to know. At very best it’s one that you’ll love. Because it’s interesting, honest, true, maybe funny – there are countless reasons for liking somebody. The DRYKORN book brings the personality of the brand DRYKORN to life by introducing us to the people who create the brand: gentle, with great attention to details, complex, stubborn, human… A subtle and empathetic „study of character“ about people and the brand they create.
Which is remarkable in a business reputed to be rather superficial than substantial. Also remarkable: art direction without evidence of the art director (a beautiful paradoxon), fashion photography without photoshop, texts worth reading and an intelligent craftmanship which is as close to the subject as you can get.