A beautiful book for good design

Over ten chapters, the book “Die Grundlagen des Gestaltens” (The Principles of Design) combines the theoretical principles of design with 50 practical application exercises which school the eye and hone manual dexterity. It deals with subjects such as drawing, photography, composition, patterns, layout and establishing shape and form. Each practical section is preceded by an easy to understand theoretical introduction to the relevant sub-section. This allows the reader to read up on the topic before reaching for pen and paper, scissors and paint box.

Learn to produce design work effortlessly in day to day work

The creative and presentation techniques, as well as the rhetorical and self-management methods the book covers in the final chapter, demonstrate how readers can optimise their own creative work and achieve efficiency in their daily design routine. They also gain a better understanding of the relevance of sketches, discover how to produce a blind drawing or how to make instruction manuals clearer and easier to understand with pictograms of their own making. The exercises are easy to remember and come with high-quality illustrations. They are intended to take away the fear of the  “white sheet of paper”, to promote the best possible results and to help to optimise a methodical approach. With the help of good planning and different creative techniques, readers will learn to apply their creative skills in a targeted way – from the fundamental principles right through to the final layout.

Design theory for school children, students, lecturers and amateurs

The design principles presented in the book are suitable for pre-university art students, for instance when preparing an application portfolio for a higher education course or for students on a creative vocational course such a media design. For those who go on to work as designers, this book also serves as a reference book and benchmark work. First-year students and those who are more advanced in their studies of art and design subjects (e.g. liberal arts, visual communication, graphic design) are as much part of the target audience as are lecturers.

The book also throws light on design principles for amateurs who are interested in patterns, form and the composition of text and image, allowing them to keep up with the trend which sees an increasing number of private individuals having fun creating digital contents.

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