The KRUG & PRIESTER image book consciously breaks with the typical way of designing such a publication as a shiny, high-end brochure. The exceptional position of this 60 year old, third generation owner-managed company, is expressed not only by its design but also by the way it is printed (4 colour with black, green and two shades of silver) and the chosen paper. The traditional importance of the human element, and the high vertical integration, are both communicated through lots of pictures showing the production plants and the people running them, giving the reader a lively picture of what “Made in Balingen” means. The metal slipcase containing the book is manufactured and printed in-house, and puts a real piece of “Made in Balingen”in the hands of every reader.

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