The Swedish Forest Industries Federation wanted to communicate the endless possibilities the forest gives us in the strive for a sustainable future. Our assignment was to create a visionary story that is intriguing, uncomplicated and approachable – regardless of audience. As part of our solution, we took a great step away from the forest industry traditional way to inform, to an enjoyable, unexpected and inspiring way to communicate, both in tonality and visual expression. The forest is the hero and main character in the story. To illustrate the opportunities for innovation and sustainability the forest gives us, it’s conveyed in a new and non-conventional way. Tactile and innovative materials have played an important role in the solution. The cover is printed on FibreForm®, a material which can even be used for recyclable paper bottles. To increase the tactile feel, the cover is also embossed, debossed and foiled.