8 to 13 hertz.
Creative theories for the deeply relaxed.
Germany’s first fictional non-fiction book on creativity.
What makes a creative mind tick? What happens to our brains when we experience a Eureka moment? What fuels our imagination? And why do bad ideas stick in our minds so persistently?
Jochen Klein and Stefan Wolf, two advertising creatives, set out on a journey to learn more about creativity. After 20 years of the advertising dog and pony show, they have accumulated their experiences, insights and assumptions to create a literary work that should be taken – or read, in this case – with a grain of salt.
Germany’s first fictional non-fiction book on creativity is published by Hundert Grad Kommunikation and promises to grant access to the daily fun, games and madness of an advertising creative – an entertaining insight into the challenge of finding ideas without losing yourself, and more intriguing anecdotes.