The “2022 Winter Olympics Games Bidding Report” consists of three volumes. Through an in-depth understanding of the spirit of Winter Olympics and a comprehensive examination on the geographical and cultural features of the bidding cities, guided by the Olympic spirit and ideal and taking sports and athletes as the central concern, we have decided on an integral and systematic written presentation made up of different content modules. In terms of visual style, we have selected the calligraphic curve as the major element, whose image also originates from part of the character for “winter”, the bidding emblem. The creative design renders it the connotations of calligraphy, the outline of Great Wall, and the shape of skiing track. Packaging design is based on a modern treatment of the traditional Chinese binding method to make it neat. The ancient Chinese accordion binding is adapted into the book case, which continues to highlight the Chinese cultural elements.

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