This masterthesis shows value shifts to more sustainability, environmental awareness and equality. It analyzes three sides in which value shifts become visible. Goal of this thesis is an analysis which shows more consumption awareness, design awareness and a value shift in business-strategies. This makes a general rethinking in society visible. Question of this work is, if designers are just responsible for their design, or if they show responsibilty trough design. This work doesn’t want to show what is good or bad, but it shows alternative print-production-methods, design-movements against advertising and how we consume today. The book is allover handmade. I used ecological materials to produce it.