Target:
Development of a market-oriented tool to augment the competence of HUGO BOSS suits while integrating all communication channels.

Implementation:
Core piece of the 360 degree communication conception is a classic book. The Suit Style Guide provides a practice-oriented manual of the HUGO BOSS suit competence and is intended to “go for a suit”. The book will be linked with desktop, mobile- and e-commerce adaption as well as with various events.

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