The Evonik planner for schoolchildren
The specialty chemicals company Evonik wants to get tomorrow’s young professionals interested in chemistry. How? By publishing an academic diary for schoolchildren. Given that this target group is not exactly easy to please, we decided to observe the key commandment ‘Thou shalt not bore’. That’s why we’ve included entertaining facts and wacky illustrations in the diary, alongside short articles and experiments. This subtly conveys the message that chemistry isn’t as dull as most people think.