The task: the speciality chemicals company Evonik wants to spark young people’s interest in chemistry. The solution: a calendar for pupils. As pupils are a very difficult target group, our most sacred rule is “Thou shalt not bore!” We have therefore integrated entertaining facts and amusingly weird drawings into the calendar, as well as short reports and experiments. This taught the pupils more or less in passing that chemistry is not as dull and dry as people generally think.

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