Traditionally, the design of oral healthcare products reflects standard dental instrumentation. The Sonicare DiamondClean Black Edition breaks the mold. Introducing a new, attractive handle color and positioning the product as a gadget, the product targets those customers, particularly men, who like to invest in cool technology. With an exclusive black, glossy, opaque replaceable brush head, a brushed nickel coupling ring, and a dramatic black handle (providing contrast to the four modes that cycle brightly through an ultra-matte chassis), this product comes with a durable black USB travel case/charger and clear glass base/home charger station.

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