Aimed at making great oral health attainable, convenient, and compelling. A meticulously crafted handle with unique finishes and delightful colors, with an alluring charging glass, and a leather-wrapped travel case with USB charging. All carefully designed for desirability and to make users more engaged in their oral health. An RFID brush head and motion sensors inside the handle allows real time guidance for optimal brushing via the connected app which provides easily-understandable information. An attractive and practical mode illumination sequence, and a jewel-like light ring deliver pressure indication in a beautiful way.