A new limited model mascara was released by Motemascara, which is the best-selling mascara brand in Japan. The product was designed in line with this year’s trend. Its design represents the fusion of fashionability and functionality to distinguish from what mascara used to be. The smooth shape composed of a straight line and a curved line were pursued. This year’s fashion colors, rose quartz and serenity were adopted as products’ colors. It contributed to the sales more than twice of that we had expected.