MO Smart Body Analyzer (MO.) is designed for families who pay great attention to health. It measure 7 physical data including weight, body fat rate, etc. Pregnant women are one of our target user groups. The most special function called estimating fetal weight is big-data-based and is highly accurate. The innovative separated e-ink screen make users no need to bent down to check the scale data anymore. MO. is safe, effective, beautiful and well-designed.