1/ Challenge

Lybar has been part of every Czech household for over 50 years. With no real competition from the 60’s to the 90’s it has become a legendary local hair care brand. A lot of our customers stayed loyal to the brand. But with most of them ageing and sales declining, our challenge was to introduce Lybar to a new generation.

2/ Solution

Instead of rebranding an existing product, we decided to come up with something better: a brand new hair care line made to excite the young crowd. Research and focus groups showed us, what they’re after: Chic design, modern formula, luxury feel and reasonable price. And so we’ve created Promiss. A product, that stands out from others thanks to timeless black and white design and use of contemporary geometrical shapes. We’ve made the future of Lybar look great.

3/ Results

With Lybar Promiss being only two months on the shop shelves, sales results are excellent. In just 8 weeks we managed to increase sales of the whole brand by more than 5% on yearly basis 2014 versus 2013. We’ve also increased the overall profit margin by more than 10%. With sales continu

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