Lybar has been part of every Czech household for over 50 years. With no real competition from the 60’s to the 90’s it has become a legendary local hair care brand. A lot of our customers stayed loyal to the brand. But with most of them ageing and sales declining, our challenge was to introduce Lybar to a new generation.
Instead of rebranding an existing product, we decided to come up with something better: a brand new hair care line made to excite the young crowd. Research and focus groups showed us, what they’re after: Chic design, modern formula, luxury feel and reasonable price. And so we’ve created Promiss. A product, that stands out from others thanks to timeless black and white design and use of contemporary geometrical shapes. We’ve made the future of Lybar look great.
With Lybar Promiss being only two months on the shop shelves, sales results are excellent. In just 8 weeks we managed to increase sales of the whole brand by more than 5% on yearly basis 2014 versus 2013. We’ve also increased the overall profit margin by more than 10%. With sales continu