Flow Fushi eyelash growth serum was created with a breakthrough idea that eyelashes grow on the improved foundation. With the idea, all visuals and the product were expressed with 2 colors and 2 elements of “soil=foundation” and “eyelashes.” We focused on creating a beautiful silhouette of a tube to making difference from other similar products, and its eyelash shape of products and growing action are shown rhythmically in commercial film. The products are sold every 3 seconds as of December 2015.

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