The Idea: “Sustainability as a style statement.”
1. Uncompromising sustainability in material selection
Plastic tubes and jars are not only an eye sore and highly unsuitable for high-quality natural skincare products; they simply do not support the concept of sustainability, as we understand it.
Our packaging follows a completely new and radical approach. They are made of recyclable black glass with a high proportion of recycled glass and fire treated oak; a organically cultured renewable material, guaranteed to be free of toxins.
2. Perfectly balanced proportions as a dominant design element
The minimalistic clean lines and a cylindrical shape immediate concur the association of natural materials. The unique design was perfected through the repeated use of “proportio Divina” (the “golden ratio”) principle – that is always an aspect ratio of 1: 1,618.
Result – the perfect alignment of the uncompromising sustainable materials in an unmistakeable design:
A sustainable style statement in mens bathroom.