Designed for Jaquar’s Artize brand the Tiara is built to provide uniqueness in usage experience.The attempt was to build a powerful metaphor to experience design. The experience innovation is driven by the need to create an ownable, yet simple and intuitive method of activating the faucet. The inner loop of the faucet is swung out to dispense water. The faucet design required very close collaboration with manufacturing to create an experience that works seamlessly without spilling water before it is swung out. The Tiara is designed like a piece of jewellery with echoing ovals abstracting functionality into a simple act of elevating conventional usage into something unique and desirable.