Selpak Professional Dispenser project team was formed under the umbrella of Eczacibasi Profesyonel and the team planned and designed the launch of automated towel dispensers. The main subject of the project is designing an innovative Selpak Professional dispenser family formed of the products which are harmonious and the specifications of which are well ahead of rivals in terms of design and functionality. At every stage from design to production, the project is intended to be innovative and strengthen the brands of Selpak Professional and Eczacibasi Profesyonel. Products have been introduced to customers at national and international fairs, on websites, and on its YouTube channel with the catch-phrase Selpak Professional offers technology in its most elegant form. New products designed within the scope of the project have been used for out-of-home consumption at hotels, restaurants and shopping malls.