Embodying a “real-world toy platform,” toio is an innovation-rich entertainment system that puts the element of play front and center. The key components are the simple, cubic robots, which let users incorporate Lego blocks, paper, and other elements to imagine and create their very own toys. The interchangeable cartridges, meanwhile, open up possibilities for robot battles, races, sports, art, and programming, broadening the play options. With its simple design, toio gives kids a free, hands-on platform for inventing new forms of amusement.

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