The new soother line, bibi® Excellence: designed and developed 100% in Switzerland – in cooperation with mothers and scientific experts.

The design and development of the soother was user-centered from the very beginning, in order to meet the different needs of babies and their parents. The aim of the design was to provide a child-friendly, sensory and fun user experience for the whole family. To achieve this, each and every ergonomic and aesthetic detail was painstakingly harmonised with the exacting manufacture and safety requirements. The result is a distinctive design that combines the ultimate in ergonomic shape and safety with sucking comfort and tactile pleasure for your baby. The presentation is timelessly modern, and integrates the soother seamlessly into the brand’s global communication. It builds on the brand’s 75-year history and the confidence that Swiss quality generates all over the world.

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