Our retail shop design is the logical extension and seamless implementation of the Haier brand (Haier Group is a Chinese multinational consumer electronics and home appliances company). After evaluating the present state and positioning of the Haier brand, we visually re-positioned the store spaces to accurately reflect industry features and the personality of the company.

The aim of the project was to create a new image of Haier retail shop. Considering Haier’s drive for innovation, its brand position and increasing global influence, we intelligently utilized limited space to deliver the core messages and attract consumers by integrating artistic language, physical space, material and light into a harmonious experience.

We aimed to completely change the image of this home appliance company focusing on functionality. We also envisioned the consumer to feel that products are made for them. This way, we recognized Haier’s vision creating good and smart life solutions for all.

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