The new urban signal of The Greater Paris
Its shape is known tourists and it embodies as any other the Parisian bus stop… Outsign designed the new bus stop sign of the RATP (PARIS PUBLIC TRANSPORT SYSTEM), which will be implanted on the whole Greater Paris.
All the useful objects of the traffic in the city give the atmosphere of the French capital : the parking ticket machines, the bike racks of the Paris Velib system, the traffic lights’ design, contribute to the urban landscape of the City. In this context, the RATP furniture (Paris public transport operator) actively participates in this living urban environment.
Building on its knowledge of the positioning and maintenance constraints of the urban features, Outsign modernizes the bus stop pole and develops smooth and curved forms, directly inspired by the values of modernity and conviviality the user looks for in his urban travel.
This referent object gives shape to both individual and collective identity of the French capital ; it will be deployed in 7000 prototypes throughout the Ile-de-France region, by the end of 2016.