The renovation and redesign of the BMW Brand Store in the city centre of Paris was completed as part of the new Future Retail concept. The store centres on the idea of providing spatial brand experiences and, going beyond pure sales, illustrates the themes of innovation and the continual pursuit of advancement. The BMW i brand is presented through a clear design concept with special focus on distinctive exhibits. The spatial brand communication concept aims to convey how innovative development must go hand in hand with functional practicality, also in the mobility of tomorrow.

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