BEAT360 is the first branded space of Kia Motors, where visitors can encounter omnidirectional experience of the brand identity, A DIFFERENT BEAT. This provides a close connection between the brand and customers, and leads them to in-depth understanding of the brand’s philosophy.
The interior space of BEAT360 consists of three different themed areas – Café, Garden, Salon.
Each reflects specific target groups’ lifestyle and car display based on Kia Motors’ product segmentation. The goal was to convey the three different stories through the ‘Bespoke space’ that would provide the customized product reflecting the taste and needs. K-Monument and Track, two key interior elements, travel through the entire inner space as well as bring the seamless brand experience to the customers.