Biting wind, snowdrifts and slick ice: the new TV commercial from Audi shows how adverse weather conditions are the perfect environment for the Audi quattro. Now visitors to the Swiss ski resort of St. Moritz can be convinced of this: The exclusive quattro Bar has opened, directly in the Corviglia skiing region at an altitude of 2,486 meters. In the bar’s over 100 square meters is space for more than 90 guests, who can experience its full glory during both the summer and winter seasons. The design studio has devised and constructed a room to give guests a once-in-a-lifetime experience to accompany the open fireplace and gourmet creations. The breathtaking views of the Alpine panorama are brought indoors by the glass façade that surrounds the room. A striking eye-catcher is provided by the ten-meter long quattro lettering, a 3D relief set into the elegant granite walls. Branding and art, fire and ice are all brought together in a timeless symbol for boundless freedom. The extensive bar interior is part of the communication concept which stretches not only as far as menus, coasters, deck chairs and branded fleecy blankets but also to a Connect Four game.

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