The Ars Electronica Center visits the VW Drive, a 1500 square-meter exhibition space of the Volkswagen Group Forum in Friedrichstraße, Berlin.

In close collaboration with MOOI Design, MARCH GUT developed the exhibition and communication design to display the full potential of communication between the visitors and interactions with the art works. This is achieved with special exhibition furnishings, which do not stand alone, but only together with other elements. Six elements form a honeycomb – the main symbol of the exhibition. As one of the most stable forms in nature, it stands metaphorically for a vision of the future, in which humans, machines, algorithms, animals, plants and the environment are equally strong poles. The bench and table elements combine information and presentation surfaces and offer a variety of arrangement variations, which form or delimit spaces for encounters. Structurally identical, the elements are made of solid wood with a neon finish, thus highlighting
the dichotomy between artificial production and natural growth. The hexagonal tunnel in the entrance area decelerates the stream of visitors, introducing the themes of the exhibition as an information channel. How can we create a future, in which the technology of the 21st century helps rather than harms humans and the environment?

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