Signage and ambience plan of the Odebrecht Building, covering all the floors and outdoor areas. The signage was created in complete harmony with the building’s architecture. The elements blended with the architecture through color, shape and integrated materials, promoting the building’s interaction with people.
The ambience, images, graphics, colors and materials were conceived to inspire and involve people, creating a brand environment and integrating its diverse operating segments. In each space – meeting rooms, reception desks, cafes and restaurants – a unique experience was created, bringing the Odebrecht culture and brand in a pleasant, gentle and motivating manner.