Wera has re-invented the packaging for tool sets. Until now, it was customary to offer tool sets in cardboard packaging or plastic foil. Unpacking was not a very special experiece.
Wera has redefined the role of a sales package. It was chosen as an important brand-building element and Wera has therefore invested in a completely new design. The result is an exceptionally high quality yet robust package that pays entirely on the brand account. Unpacking is a real experience, reminiscent of the “unboxing” of high-end PCs. The special feature: A retractable hanger, which enables the presentation at the point of sale.
After the purchase, the user just pushes the hanger back. And then the package is a not any more a sales package but more almost a design piece for the living room.