The branding of the new Bergholz sports park in Wil clearly and cleverly combines a modern identity with unique architecture and guides visitors through the experience of the wide range of sports on offer in an accessible way. Placed directly on the surface materials, the typography becomes part of the buildings. The succinct lettering and pictograms developed in the same style playfully reference the broken edges and surfaces of the construction in a different colour in each of the five areas.

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