Hua-Nan Bank , the oldest banks in Taiwan, embarks on Bank 4.0, 4th generation of banking. In addition to the convenience of digital advanced banking services, it is paramount that the warm and friendly services provided by the bank are not left behind. This principal is the foundation of the digital branch design.
Located at the most prestigious university in Taiwan, National Taiwan University. Breaking through the limits of a branch and transforming it to an information and social hub, and utilizing the light and shadows from trees melding with technology advances is the inspiration behind some of the design elements.
The natural materials used in the space promotes exceptional and enriching customer experience. In addition to the stage for student’s performances, the waiting area is also the hands-on classroom for the banking majors.
To meet the needs of young families, semi open areas are designed to address the different needs of childcare with education functionalities with the branch staff also acting as “nannies”.
The evolution of digital branch with minimal staff moves away from the perception of cold and distant service model to a warm and inviting community center.