You can find Guanghualu SOHO2 in CBD central area of Beijing, close to International Trade Center 3 and CCTV’s new site. Its architectual plan was from gmp-Architekten von Gerkan,Marg and Partner. The overal construction area took approximate 180000 square meters for office buildings on upper floors and retails on the ground floor. gmp Kept their Consistent practical and simplicity style in the design. The external surface of the building was innovated for the overall oblique shape. Based on the quality of the building and the visual style of SOHO China we designed the environment graphics for the project. The EGD was inspirated from the unique concept of the architectural paln- river and developed it in our design. “Peeling onions”could illustrate our conception perfectly. No matter in planning or format design SOHO followed the consistent originality and modernity. The signage was designed along interior Pedestrian routes like the ripples in the river to guide the direction meanwhile, pass down the ceiling design of fluent bands makes the EGD a part of the interior design.

Back to overview
Top