ACTV – A new way to Venice
Venice is a dream destination for millions of people, visiting each day from every corner of the world. This was un-forecasted when the city was built, in 16th and 17th Century. How to manage and orientate this huge multi-cultural crowd into Venice Public Transportation System (Actv), ensuring an easy and smooth experience, leaving unforgettable memories, is the Actv and Venice’s governors’ greatest challenge. A challenge they decided to share with Landor Milan.
From the launch of the new way finding system:
Complaints and reports from the new stations has been decreased to almost a flat zero.
A chaotic and frustrating experience has been transformed into an easy and intuitive model.