LEW_Heineken Origami fashion
Heineken’s first edition of Open Design Explorations focused on the ultimate club experience.
Lew mentored a group of young designers to imagine the future of clubbing. Our challenge was to give the staff the ultimate cool, fresh and modern look the club deserves.
We created an outspoken ‘origami’ design-style, in line with the overall concept of the Club. The bar staff and hospitality fashion range focuses on elevating the excitement and uniqueness of the clubbing experience and serving rituals.
Maybe more than anything else, the fashion of the people welcoming you and serving you the drinks, sets the tone of the evening. It builds anticipation, immediately creates social interaction and energy. Fashion might seem remote from beer, but designed to elevate the beer experience, it works surprisingly well.
After designing a sample collection, exhibited during the Salone di Mobile 2013, LEW developed this avant-garde fashion further and brought it into production for high-end Heineken events al around the world.
Collection includes female and male fashion.