XEMEX – a modern classic
XEMEX bears the signature of the
internationally renowned and acclaimed Swiss designer Ruedi Külling.
Xemex Swiss Watch launched its first watch model, the “Offroad No. 1“. XEMEX was awarded several prizes at design competitions both nationally and internationally.
So received XEMEX e.g. the red dot award and the “GOOD DESIGN” Award for Personal Goods of the
Chicago Athenaeum. However,
the success of XEMEX is not only due to its outstanding, fundamentally
unique design. When Ruedi Külling founded Xemex Swiss Watch in 1996, he
planned the brand with all its characteristics from the very beginning.
The XEMEX brand is a completely coordinated unit. Name, logo, image and
design are all in harmony and complement each other perfectly. The name
can be pronounced anywhere in the world and can be read from both left
to right and right to left; this is underlined by the clear typography
of the logo.
The design is distinguished by its powerful
character and memorable formal language. Xemex does not create trends,
but manufactures milestones whose form, color and incomparable love of
detail make subtle elegance into an unforgettable trademark. As the
daily focus of frequent attention, the watch must be just right – for
the wearer and for the function, although form is subordinate to
function. Reducing the design to the bare essentials guarantees good
readability during the day and at night.
The architecture of time is straightforward, without frills.
clean typography and the finished, meticulous construction of the case
reflect the precision of the movement. This
instrument shows the time as a self-contained unit.
This has made it possible for XEMEX watches to become highly valued collector’s items.