Maurice Lacroix is based in Saignelégier, located in the Jura region, an area noted for its watchmaking prowess. In 2006, the Swiss watchmaking company designed and developed it first in-house movement and over successive years this has grown to 13 in-house Manufacture calibres.
The company has won ten major awards for its watches over the years, with industry panels recognizing its ingenious creativity and craftsmanship. Maurice Lacroix produces 90,000 watches per year and has 3,000 points of sale. It continues to grow, based on a winning formula of quality, reliability and authenticity, expressed through playful and eclectic designs backed by patented technologies and high-performing materials. The company relentlessly seeks new and innovative ways of depicting time, whilst always respecting Swiss watchmaking craftsmanship. It is this “Passion for Progress” which is at the heart of the brand’s culture.
On July 1, 2011, DKSH, a Swiss company based in Zurich and a leading service-provider for market expansion in Asia, acquired a controlling stake in the Maurice Lacroix group. With 735 subsidiaries and 26,700 employees, DKSH is present in 35 countries and generated net sales of 9.6 billion Swiss francs in 2013.