The eco-friendly hair care brand O’right was launched by CEO Steven Ko in 2002 who was often afflicted with allergy symptoms. His aim was to change our living environment that so frequently contains chemical substances. In 2009, O’right began to build its green headquarters meeting the needs of the ecosystem and also set up a green supply chain. O’right products are manufactured with 100 per cent self-generated solar and wind energy. The shampoo obtained certifications for carbon neutrality, carbon and water footprint and with the use of recyclable materials and the implementation of the Cradle to Cradle concept, the O’right brand emphasises green hair care and green lifestyle.