LINKFAIR is a high and new-tech stainless steel cookware enterprise, featuring in combination of research and development, production and manufacture, export trade and proprietary brand marketing. Our main products include 4 categories: stainless steel pots and pans, stainless steel high-speed energy-saving pots, varied stainless steel kitchenware and stainless steel tableware, which we sell to more than 100 countries around the world. With great product quality, unique designs and effective marketing system, we are production industry and one of the most important suppliers of stainless steel cookware in the world. According to the data provided by the Customs Information Center of China, from 2006 to 2010, for 5 consecutive years, we ranked in first place for the highest export value within Chinese stainless steel cookware industry.
LINKFAIR was established in 1993. It covers the area of about 500,000 square meters, with the factory area of about 150,000 square meters, and it employs more than 3,600 people. In recent years, with the theme of development and innovation, we implemented automation equipment, lean production and ERP system, which bought us great results in industrial upgrading, improving the added value of products and introducing innovation. Meanwhile, we focused on pursuing proprietary brand development, especially within the field of obtaining domestic, individual, high-end customers. Currently, we have succeeded in creating 3 sales areas: North China, South China and East China, with fast growing number of retail locations and successful domestic high-end stainless steel kitchenware sales system. In 2010, our sales amounted to RMB 1 billion, and our export value exceeded USD 100 million.
In the future, we will implement China` Science& Technology Innovation development strategy and accelerate the transformation of economic development mode in order to achieve revitalization of traditional industry with modern technology. We will focus on 3 following aspects: self-owned brand, production innovations and automation equipment, in order to upgrade from denotative growth to connotative efficient growth, increase the percentage of ODM and OBM gradually, enhance our core competitiveness and sustainable development ability, and fulfill our dream of building a century-long enterprise with a world well-known brand.